In a clear rejection of Wall Street’s increasing focus on Social Justice and environmental concerns, 68% of New Hampshire voters say professional managers of pension and 401k style plans should focus on “maximizing long-term growth and profit so retirement savers will have enough money to stop w...

A multibillion-dollar company’s primary marketing message is a hurtful stereotype aimed at people like me. The company is Planet Fitness. The stereotype is aimed mostly at very muscular men. Planet Fitness calls me a “Lunk.”One of VCreek’s methodologies is to “use the benign to study and d...

It’s not the ad customers consciously remember, but the ad their subconscious never forgets that generates the sale. The statement above is a type of ‘antimetabole’—a rhetorical device that the human brain seems almost hard wired to accept. Advertising that works with the brain, leads to sal...

Because without a clear signal of non-conformity, there is no clear identity status as a creative, independent-thinking non-conformist.  There are many ways to send a signal.  Think of them like channels.  The free thinker could express truly original ideas verbally, in writing or another medium,...